Sales Negotiation


Action packed 2-Day course to help you construct a sales negotiation platform that relies less on discounting and price cutting and more on building mutually acceptable profitable value options for your customers .

  • Gain valuable insights into the negotiation process and recognise where the process starts during selling interaction.
  • Understand how advance preparation can arm you with advantage.
  • Learn how to trade concessions instead of relying on ‘giveaways’.
  • Recognise the negotiation style of the customer and frame your presentation to build rapport.
  • Identify the ploys used by aggressive negotiators to extract concessions from salespeople  .
  • Employ time tested tactics that will help you achieve targeted outcomes.



  • Selling V NegotiationSales Negotiation
  • Knowing when to negotiate
  • A practical explanation of the negotiation process
  • The vital planning and preparation
  • Negotiation styles
  • Creating value options for the customer
  • Movement and concessions
  • Sales negotiation tactics
  • Negotiation behaviour
  • Body language
  • Dealing with ‘ploys’
  • Achieving a win-win outcome
  • Negotiation styles
  • Practical team based exercise


Duration Fee Dates Venue
2-Days €620.00
8th-9th April 2019
29th-30th July 2019
24th-25th Sept 2019
Ontario Training Suite, Rathmines, Dublin 6. BOOK NOW »

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